Online Marketing Services
We influence the force of the web to fundamentally develop your business, using comprehensive methodologies that are 100% quantifiable, supportable and concentrated on Return on Investment. In short this implies more customers for you, more grounded associations with your customers, expanded deals and a lower advertising spend. We receive a mixture of Online Marketing Strategies relying upon your industry and needs. Some of these incorporate, Search Engine Optimization (SEO), Google Adwords or Pay Per Click Advertising (PPC), Social Media Marketing including channels, for example, Facebook, Twitter, Linkedin, Youtube, Pinterest and that’s only the tip of the iceberg. Mobile Marketing is soon to surpass Online and is a stage all entrepreneurs ought to be pondering. Luckily we are on the ball as are our customers as we incorporate Mobile in our Website configuration administrations.
Content Management & Marketing
In order to succeed in social media marketing, your messaging can’t just be on par with your competitors – you need to stand out. That means including keywords and links to improve your search engine visibility, of course, but also finding creative ways to express yourself on social media platforms. Through interesting and engaging content, we will ensure that your message finds the right audience, and that your social influence keeps growing over time.
Monthly Analytic Reports & Insights
Creativity and engagement are great, but keeping track of what’s happening with your social accounts is just as important. We utilize several different tools to study the effects of our clients’ social campaigns, enhancing, optimizing, or even re-developing strategy based on the results.
To ensure you always have your finger on the pulse of your social accounts, we will keep in touch with monthly updates that include important information, such as:
- How many new followers you’ve gained across all your social profiles
- A detailed list of all social interactions and engagements
- A full list of articles, posts, and social content that’s been written and published
- Links to any media coverage or shared content you may have received
- Notes about which of your social goals you’ve achieved, and how your plan is progressing
- The tasks and targets to be set for the coming month
Enhancing Brand Awareness and Social Media
The public’s perception of your brand is one of the most important factors when it comes to driving new customers and clients to your business. Branding means something different, and more nuanced, in the social media age. We’ll help you make the most of it to reach potential leads and develop stronger relationships with prospects and buyers.
Sometimes it makes sense to target users based on what they’re doing online. For instance, your ideal customer might like to shop, so why not target them based on purchase behavior? We can help you zero in on your best prospects based on the things they actually do.
In some situations it makes sense to pick your prospects based on simple demographic data like employment, education, or relationship status. We can also design campaigns around geography, political views, hobbies, and other personal factors.
Want to specifically narrow-in on prospects who have already expressed interests related to what you offer? With interest targeting on social media sites, that’s easier and more affordable than ever.
Engagement & Interaction Management
Interaction management is the process of responding to, and addressing, your followers throughout all your social platforms. Deliverable activities might include spam monitoring, reputation management, and one-on-one follow-ups to questions posed to your company via social channels. This is the perfect way to add a personal touch to your social media following.
Online Reputation Management
Online, it only takes one bad review – showing up in the search engines again and again – to ruin your reputation and scare away future customers. Unfortunately, there are dozens of ways for dissatisfied customers (and unscrupulous competitors) to complain about your business. We keep a close eye on your reputation, making sure it stays clean by removing or responding to any negative information, regardless of where it comes from.
During the consultation stage, our team will ask you for a list of your direct competitors and examine their social media presence. We’ll use the information we gain to compile detailed reports on how their social strategies compared to yours, and where your relative strengths and weaknesses lie, so you can develop a customized plan to come out ahead.